Marketing Services

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Company Name: Marketing Software Solutions Limited
Contact Name: Dan Chaytor, Bus. Dev. / Quentin Boyes, CEO / Simon Wallis, Head of Data
Telephone: 020 8994 9977 or 07536111712
Email: quentin.boyes@msoftwares.co.uk; dan.chaytor@msoftwares.co.uk; simon.wallis@msoftwwares.co.uk

MSS creates, sells and implements two software solutions developed for B2C marketing purposes. The first, DataCentre, is primarily targeted at marketing companies in multi-national blue chip corporations, and helps them to simplify complex marketing tasks in the areas of customer database creation, database management and personalised communication campaigns; and the second, Flex, offers a unique online publishing and content management platform which enables the delivery of individually branded, personalised product, price and sales information to both their distributors and end customers alike and enable online transactions to take place. The combination of these services allows highly effective CRM strategies to be designed for each target audience. The system supports differing outbound communications such as email, SMS etc. For B2B, using the same 'closed loop' approach, all local Manchester businesses can be communicated to and responses measured and segmented for further automated communications dependant on their responses, ensuring a high level of engagement. Exhaustive reports can be generated after agreement on queries and data-mining required so that the lead marketing agency and other parties can measure the success of electronic marcomms at any given point. We would propose that all electronic communications whether to cardholders, stakeholders, partners & businesses can be generated & measured through 'Datacentre', our primary CRM/Insight database software tool. This solution will therefore not only provide a tried & tested CRM tool for cardholders but have the ability to automatically manage promotions and measure responses thereby refining further communications to changing segments. Our clients using this service include Cross Country Trains, Queensland State water usage plan, Genting Stanley casinos (churn, loyalty & customer aquisition & retention) Astra Zenica & Kettle Chips to name a few. We do not wish to provide print services.