Mystery Shopping

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Company Name: GfK Mystery Shopping
Contact Name: Carole Arvanitis
Telephone: 01865 262711
Email: carole.arvanitis@gfk.com

GfK Mystery Shopping (part of GfK NOP Custom Research) has been at the forefront of performance measurement for over 15 years, conducting millions of mystery shopping assessments for many of the world's leading companies across all business sectors.

As one of the largest and longest serving mystery shopping companies in Europe, our knowledge and expertise in running programmes that meet our clients' exact research and business needs is assured. Our 60 full-time mystery shopping executives and bespoke on-line operating systems provide for a personal and responsive service. This is backed up by the massive resources and research expertise, including statistics and customer experience insights, of the international GfK Group.

We have experience across a wide range of markets including substantial volumes of work in the retail and public sectors. We understand the need for high quality fieldwork as well as in-built programme flexibility to adapt to current business drivers. Our account teams specialise by sector and are able to provide expertise on key areas of the customer service experience as well as sales and compliance matters. Our bespoke reporting is designed to be flexible, impactful, actionable and insightful.

Our specialist knowledge enables us to develop tailored mystery shopping solutions, which provide insight on current business performance, and highlight the actions you can take to drive continuous improvement.